Privacy Policy

Respect for the privacy of personal information about you is very important to us. The Medical Algorithms Company is committed to maintaining your confidence and trust with respect to the privacy of the personal information we collect from you. Please read this privacy policy carefully to understand our practices about how we collect, use and share your personal information.

This Policy applies as between you, the User of this Website and/or our Apps and The Medical Algorithms Company, the owner and provider of this Website and App, and to our use of any and all Data collected by us in relation to your use of the Website and App. Please read the following carefully to understand how your personal data will be treated by us.

This Website is run by The Medical Algorithms Company Ltd., a company registered in England with CRN 6189785 and registered offices at 95 Aldwych, London WC2B 4JF, United Kingdom. You can contact us at: We have established a GDPR Data Protection Policy as required by EU law, and are in compliance with requirements and regulations.

1. Definitions and Interpretation

In this policy, when we use the term “TMAC”, “Medal”, “we”, “us” or “our”, we mean both The Medical Algorithms Company Ltd. and third parties with whom we contract to assist in our business operations.

"Data" means all data including Personal Data. “Personal Data” or “Personal Information” means all information that you submit to us via the Website or mobile App. This definition shall, where applicable, incorporate the definitions provided in the General Data Protection Regulation (GDPR) (EU) 2016/679 as EU law on data protection and privacy as adopted on 14 April 2016 and becoming enforceable on 25 May 2018.

"User" means any third party that accesses the Website or App and is not employed by TMAC.

"Website" or “Service“ or “Services” means the website and any sub-domains of this site and any of our apps.

2. Personal Information and Data

The Medical Algorithms Company complies with all EU GDPR requirements and applicable laws. As a user do have all the rights specified in the current data privacy regulations of your region. We treat you as an EU user, unless your registration data indicates that you are located in another territory.

The term "personal information" as used throughout this policy, applies to any information or set of information that identifies or that is used by or on behalf of TMAC to identify an individual. TMAC stores personal information you entered and other user data such as IP address. The information includes:

● your name

● email

● username

● password

● country

● place of work

● your role

● IP address

● browser type

● subscription and payments data

● communication between you and us

● information provided by tracking technologies

● usage and activity patterns when navigating the Service

● data entered on the Website by you

All data you input when using our analytics is de-identified and / or anonymized.

When customers use a PayPal account or a credit card to place an order on our Web sites, we store your data and link to financial or credit organizations

We do not collect personal information from public or third party information sources. Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our terms of service.

We will keep your data for as long as you subscribe (upon our start of subscription). When you cancel your service, we will delete all data you entered or stored in your account, and it will not be possible to retrieve this data later.

3. Our Use of Data

Any Personal Data you submit will be retained by TMAC until your account is terminated. Your data will not be disclosed to third parties, unless we are obliged or permitted by law to do so, and subject to exceptions stated in this policy. Within the scope permitted by law, activity data may be used by us from time to time in order to provide you with the best possible service and experience.

If you consent, data may be used by us for the following reasons:

Respond to your requests, inquiries, comments or concerns;
Evaluate and improve our products and services;
Contact you regarding relevant changes; for instance, that we release new algorithms;
Provide technical and other support and help keep the Service working, safe and secure;
Email on promotional materials or marketing research that may be of interest to you.

We may disclose personal information as allowed or required by applicable law, including making disclosures that are necessary or advisable to: (a) protect the rights, safety or property of our subscribers, the public, or TMAC, and (b) conform to legal or regulatory requirements. No other disclosures of personally identifiable information will be made without your prior consent.

We generally retain personal information for as long as needed for the specific business purpose or as long as you subscribe and do not cancel your subscription or registration. Subscription will start soon. In some cases, we may be required to retain information for a longer period of time based on laws or regulations that apply or for other necessary business purposes. Where possible, we aim to anonymize the information or remove unnecessary identifiers from records that we may need to keep for periods beyond the original retention period.

Personal information about you only will be used and disclosed by The Medical Algorithms Company to individuals and organizations working on its behalf to improve your service and to protect us against fraudulent, unauthorized, or illegal activity, to comply with our policies, procedures and legal obligations, and as otherwise consented to by you and as required or permitted by applicable law.

TMAC will obtain written assurances that personal information will be protected appropriately in these circumstances. We reserve the right to disclose personal information, including your e-mail address, for reporting to government authorities, to parties in relevant legal proceedings as authorized by the presiding court or tribunal and otherwise to the extent required or explicitly authorized by applicable law. Except as provided in this policy, personal information about you will not otherwise be shared without your permission.

Your personal information may be transferred to and stored in other countries for processing (for instance to AWS - Amazon Web Services), whereby we make sure that any of such parties comply with EU GDPR data privacy regulations. By using the Service you consent to the transfer of information to countries outside of your country of residence, which may have different personal data protection rules than in your country.

We generally act as the data controller of your information. We are not responsible for any third party use of information for which there is an owner or controller required. We may share aggregate statistical data for the improvement of services offered by our Sites. We may also share aggregated or de-identified information with third parties in our discretion.

We may disclose or transfer your information to a third party if we sell, transfer, divest, or disclose all or a portion of our business or assets to another company in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding.

4. Third Party Websites and Services

We may allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site or mobile application with matters that may include, but are not limited to your use of the Service, payment processing, email deployment, search engine facilities, advertising and marketing. We may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other websites.

We may provide aggregate or non-personally identifiable statistics about users, product usage or traffic patterns, and related website information to third parties. Tracking data is used by us primarily for developing and enhancing quality of service and products and improving technical usability.

To subscribe (after start of subscription) and use certain services on our sites, we may require PayPal, credit or debit card account information. By submitting such information through our sites, to the extent permitted by applicable law, you expressly consent to the sharing of your information third-party payment processors, and other third-party service providers, including, but not limited to, vendors who provide fraud detection services to us and other third parties.

These third parties may store your credit or debit card account information to the extent permitted by local law, so you can use our payment services for your continuing subscription in the future.

5. Your Data Rights

You can store, correct, update or modify your Personal and/or subscription information at any time and as often as you wish. To keep your Personal Information accurate, complete and current, you may go to the “Settings” page on the website and make the desired changes.

Where permitted by law, your ability to access and change personal information will be limited where it would inhibit our ability to comply with a legal or ethical obligation, inhibit our ability to investigate, make or defend legal claims, or any other business purpose in TMAC´s discretion.

Other than your registration and subscription information, you can store data in your account, and you consent to storing this data for you. You can delete this data. When you end your subscription, we will delete all data you stored in your account on our platform, and we do not keep a record.

You have the right to object to processing the data you enter into our system. You can object to automated decision-making and profiling, whereby you should know that we will not use your data for automated decision-making or profiling. You can send your data by email to any email address at your will. You can rectify or change all the data you have entered into the system.

We can process your personal data for compliance with a legal obligation to which we are subject (such as tax obligations and when we are obliged to comply with lawful requests), for the purposes of our legitimate interests (such as tailoring your experience on our sites, and for fraud detection), provided that such processing does not outweigh your rights and freedoms.

To the extent any element of our processing of your Personal Data relies upon your consent, you may withdraw such consent at any time with future effect. Such withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal. If you want to withdraw your consent, Contact Us.

If you do not provide us with certain of your personal data (i.e. your email address, username, county of residence), we may not be able to provide access to certain of our services. However, unless otherwise specified, not providing your personal data will not result in legal consequences for you.

In the following, there are additional data privacy rights you may have. Access: You may request that we confirm whether or not we are processing your personal data. However, keep in mind, that we are not processing any personal data.

Rectification: You may edit some of your personal data in our Settings.
Erasure: You may request the erasure of your personal data. However, we cannot continue our Service if we do not know who you are.
Restrict Processing: You may ask us to restrict the processing of your personal data under certain circumstances, such as if your Personal Data is inaccurate or unlawfully held.
Data portability: You may ask for a copy of the personal data you provided to us and you have the right to transmit this data.
Object: You may object to the processing of your personal data on grounds relating to your particular situation under certain circumstances, for example for direct marketing.

Personal Data may be transferred to and processed inside or outside the countries covered by EU GDPR laws. For parties located outside this area, some are certified under the EU-U.S. Privacy Shield legislation; when parties are located in other countries, in each case, the transfer is recognized as providing an adequate level of data protection from a European data protection law perspective. For recipients in other countries we base the transfer on appropriate safeguards, such as data protection clauses adopted by the European Commission with binding and enforceable commitments.

6. Security

Data security is of great importance to us. To protect your Data, we have put in place suitable procedures to safeguard and secure Data collected. We will take reasonable steps to protect personal information from unauthorized access, disclosure, alteration or destruction.

While we believe we have taken appropriate measures to protect the information that we have received, we urge you to take every precaution to protect your personal data and any other data when you are on the Internet. It is your personal responsibility to secure your own copies of your passwords and related access codes for our online resources.

7. Cookies

We may place and access certain Cookies on your device. We may use Cookies in order to:

Improve your experience of using the Service, by optimising our site and your browser and display settings.
Allow us to use multimedia content on our site, via third-party cookies.
Remember some of your choices, so you can access them later.
Provide us with anonymised analytical information about how people use our website, e.g. number of visits to a page.

You do not have to allow use of Cookies, however whilst use of them does not pose any risk to your privacy or your safe use of the Website and Apps, it does enable us to improve our business.

Whilst the cookies we use may collect information about your browsing habits, they do not retain any personal data about you. You can choose to enable or disable Cookies in your browser. You can choose to delete Cookies at any time. You can avoid using our Service.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

In case IP-anonymization is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymization is active on this website.

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.

The IP-address that your Browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Addon for your current web browser:

8. Changes to this Policy

We reserve the right to update this Policy to reflect changes to our information practices by posting notice of the update on our sites, and as required, obtaining your consent. Any updates will become effective immediately after posting the updates on our website. You are free to decide whether or not to accept a modified version of this Policy, but accepting this Policy, as modified, is required for you to continue using our Sites.

9. Privacy Questions

We respect your privacy and encourage your feedback. If you have any questions or suggestions about this privacy policy, please contact us at: We will use reasonable efforts to respond promptly within 2 to 10 business days to legitimate requests, or respond at the latest within one month. We may contact you for follow up information. Except where required by law, we cannot ensure a response to questions or comments regarding topics unrelated to this policy.

10. Your Acceptance of these Terms

By using our Service, content or products, you signify your acceptance of the terms of this Privacy Policy. If you do not agree to the terms of this Policy or any modified version of this Policy, your sole recourse is to terminate your use of our sites and exit the Service immediately.

The Medical Algorithms Company Ltd. Privacy Policy last updated 22 May 2018